Will We See More Free EMRs?

Wondering what’s up in the free EMR world? In a recent article in the redoubtable KevinMD.com, an author described three current EMRs which are free to physician users:

* Hello Health, which collects fees from patients ranging from $36-$120 per year but charges no fees to physicians. (Patients who pay for Hello Health get various privileges, including online appointment scheduling with blocked out periods of time reserved for Hello Health patients, the article reports.)

* Kareo, which gives away its EMR in hopes that medical offices will buy its other products, including practice management and billing services.

* Practice Fusion, whose business model allows physicians to use its EMR for free in exchange for tolerating ads on screen.

To me, what’s interesting about these models is that there are so few of them. When Practice Fusion first emerged years ago I assumed that there would be tons of other free EMR plays emerging to compete with it. That has not been the case.

To me, this fits in with John’s observation that the Golden Age of EMR Adoption is over, or as he puts it, that “we’re now getting ready to enter the nasty, ugly, dirty, swamp – filled waters of EMR adoption.”

Five years ago or so, free EMRs were just one of the neat new EMR business models emerging as vendors went after Meaningful Use money. Fast forward, to today, and you find that things have gotten a lot simpler and clearer. While early players like Practice Fusion may have seen good adoption of their free EMR, I don’t think they’re going to have much competition for that business model in the future. The market just isn’t as open to new ideas as it was.

While there may be other viable free EMRs not mentioned in the blog item, I think the industry has concluded that at best, pay-for-play EMRs are more viable over the long run than most free EMR models floating around the vendorsphere. Although, Practice Fusion’s new $70 million round of funding will keep them in the game for a while to come. What do you think?

About the author

Anne Zieger

Anne Zieger

Anne Zieger is a healthcare journalist who has written about the industry for 30 years. Her work has appeared in all of the leading healthcare industry publications, and she's served as editor in chief of several healthcare B2B sites.

1 Comment

  • Anne,
    I think I agree with you that it’s unlikely that we’ll see more Free EHRs enter the marketplace. A couple might try and flip their model, but I think we have what we have when it comes to Free EHR.

    I do disagree that the Free EHR model isn’t viable. The three EHR vendors you mention take very different approaches to the Free EHR model. All of them could be successful if executed properly. I think this will become even more true as doctors try and find a way to make the solo or small physician practice still work. However, the Free EHR vendors need to shift their focus to making this a reality for doctors even while dealing with the challenging govt regulations.

    Plus, don’t forget one of my very first posts on Free EMR Software and the Hidden Costs. Just because you don’t pay cash to use the software, doesn’t mean there aren’t other costs associated with using a Free EHR.

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