Healthcare Blogging Summit 2007 – Las Vegas, NV

Trusted.MD is planning a healthcare blogging conference here in my hometown of Las Vegas. They held one in DC in 2006 that looked quite good. I wish that I could be on one of panels they have planned. I’d love to meet and be on a panel with Tom Eng the Chairman & CTO of Healia. I’ve blogged about the Healia search engine a few times before. Plus, the topic of that panel is “Find and Be Found: Search, Distribution and Reputation Management & Measurement” That’s perfect for me. I’d also like it because then I could probably go to the conference for free.

Anyway, here’s what’s planned for the conference:

9:00 – 9:50 Keynote: Public Health Outlook for 21st Century
Blogging and New Media in Health Promotion and Protection

* Jay Bernhardt, PhD, MPH: Director, National Center for Health Marketing, CDC

10:00 – 10:50 Panel: Open Healthcare – Learning to Live in the Brave New World
Openness, Controversy and Crisis Management in Blogs and Social Media

* Dmitriy Kruglyak (Moderator): CEO, Trusted.MD Network
* Matthew Holt: Author & Consultant, The Health Care Blog
* Nicholas Jacobs, FACHE: CEO, Windber Medical Center & Research Institute
* Robert L. Coffield, JD: Member, Flaherty, Sensabaugh & Bonasso, PLLC
* Elisa Cooper: Whistleblower, formerly with Kaiser Permanente

11:00 – 11:50 Panel: Navigating the Blogosphere – Find and Be Found
Search, Distribution and Reputation Management & Measurement

* Fard Johnmar (Moderator): Founder, Envision Solutions LLC
* Tom Eng: Chairman & CTO, Healia
* Constantin Basturea: Director, New Media Strategies, Converseon
* John Mack, MA, MS, MPhil: President, VirSci Corporation; Publisher, Pharma Marketing Network

12:00 – 1:20 Lunch

1:30 – 2:20 Workshop: Creating a Presence – Plan and Develop Your Blog
Strategy and Tactics on Establishing Your Social Media Presence

* Toby Bloomberg (Moderator): President, Bloomberg Marketing;
* Dale Hunscher: Author, Business Blogging 4 Healthcare Professionals
* Philippa Kennealy, MD: President & Coach, Entrepreneurial MD
* Mike Smith: President, Michael Smith Business Development

2:30 – 3:20 Panel: Using New Media in Health & Medical Education
Practical Lessons from the High-Profile Case Studies and Leading Practitioners

* Carol Kirshner (Moderator): VP, Promedica Research Center
* Paul Costello: Executive Director, Communication & Public Affairs, Stanford School of Medicine [invited]
* Ves Dimov, MD: Clinical Assistant Profession & Director of Web based Medical Education, Cleveland Clinic [invited]
* Gary Levin, MD: Physician Educator & Coordinator of Inland Empire RHIO
* Margaret Moore: CEO, Wellcoaches

3:30 – 4:20 Panel: Using New Media to Market (or Motivate?) Behavior Change
Practical Lessons from the High-Profile Case Studies and Leading Practitioners

* Nedra Weinreich (Moderator): President, Weinreich Communications
* Fabio Gratton: Chief Innovation Officer, Ignite Health
* Debbie Donovan: Director, Corporate Communications, Conceptus
* Adam Pellegrini, Strategic Director Online, American Cancer Society
* Graham McReynolds, VP, Marketing, National Multiple Sclerosis Society
* Ralph De Simone, Internet Marketing Specialist, Leukemia & Lymphoma Society

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

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