In this video Dr. Yossi Bahagon, Co-founder and Chairman of Sweetch, discusses the deeply holistic approach they take to helping people with diabetes adopt healthy behaviors.
Whereas conventional systems for connected health deliver cold, generic instructions (“walk another 4,000 steps”; “take your medication now”), Sweetch intensely personalizes messages: “Why don’t you take an umbrella and walk just nine minutes through the rain to your favorite coffee shop.”
Sweetch is comprehensive. It collects data from the patient’s phone and any connected devices they wear, and combines the data with medical information such as comorbidities to create a profile of the patient: how far they are from work, what places they like to go, when they get up in the morning, etc. The system tracks what messages work and what don’t, using current context and past behaviors to create what Bahagon calls “just-in-time adaptive intervention.”
Sweetch currently has mostly pharma and medical device companies as clients, but is also starting to talk to providers and payers. Watch the video for details.
Learn more about Sweetch: https://www.sweetch.com/
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