The Rise of Consumer Healthcare Applications – #HITsm Chat Topic

We’re excited to share the topic and questions for this week’s #HITsm chat happening Friday, 10/2 at Noon ET (9 AM PT). This week’s chat will be hosted by Brendan Keeler (@healthbjk) from @Redox on the topic of “The Rise of Consumer Healthcare Applications“.

The empowerment of the patient as a consumer is the new mantra and credo of the healthcare industry as it moves deeper into the second decade of the 2000s. A number of social, regulatory, and competitive trends back this movement:

  • The 21st Century Cures Act and resulting ONC Final Rule standardize patient authenticated APIs across all EHRs and healthcare organizations, allowing unprecedented access
  • Telehealth, home care, and DTC health businesses have exploded due to reimbursement change and increased convenience during times of pandemic
  • The largest technology companies (Apple, Google, Amazon) have a large consumer focus and look to expand their empires into healthcare

The future of a consumer focused healthcare system seems near, but its shape and disruptiveness still seems uncertain. Where will change happen? Who will win in this new ecosystem? And how can traditional healthcare companies be part of the new equation?

Join us on Friday, October 2nd at 12 p.m. ET to share your insights and hear from others.

Topics for this week’s #HITsm Chat:

T1: Google’s Fitbit is immensely popular, Apple Health Records is arguably one of the best Personal Health Records on market. Will big tech companies continue to see success in consumer health or will startups be best positioned to win this space? #HITsm

T2: How will patients’ involvement in their healthcare change due to the patient access APIs in the ONC Final Rule? #HITsm

T3: Consumers favor and are willing to pay for convenience. How can new tools bring convenience to the patient experience? #HITsm

T4: Telehealth, home care, and DTC health have risen due to COVID. What lasting impact will we see from these on the consumer healthcare experience? Which companies are fads and which will stick? #HITsm

T5: Is there still a role for pure Personal Health Records as patient facing applications grow in popularity and variety? #HITsm

Bonus: What steps do traditional healthcare organizations need to take to thrive in a world with the patient as a true consumer? #HITsm

Upcoming #HITsm Chat Schedule

10/9 – What Do Patients Expect Now?
Hosted by Tim Dybvig (@timdybvig) from @ExperityHealth

10/16 – #HITsm Flash Mob for Good
Hosted by John Lynn (@techguy) from @hcittoday

We look forward to learning from the #HITsm community! As always, let us know if you’d like to host a future #HITsm chat or if you know someone you think we should invite to host.

If you’re searching for the latest #HITsm chat, you can always find the latest #HITsm chat and schedule of chats here.

About the author

John Lynn

John Lynn

John Lynn is the Founder of, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference,, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.