Blending Marketing and Health IT Solutions – #HITsm Chat Topic

We’re excited to share the topic and questions for this week’s #HITsm chat happening Friday, 7/10 at Noon ET (9 AM PT). This week’s chat will be hosted by Colin Hung (@colin_hung) on the topic of “Blending Marketing and Health IT Solutions“.

Most healthcare IT solutions use a variety of techniques to accomplish their goals.  Some solutions focus on innovative technology to create a new, more efficient workflow. Other solutions focus on data analytics to better understand the patient and provide better care for the patient. Increasingly, we’re seeing health IT companies leveraging marketing techniques and marketing approaches to deliver more effective solutions.

This shift should have been obvious.

For many health IT solutions, the core of their offering is about engaging patients and encouraging them to take a specific action or modify their behavior in some way. That’s exactly what marketing is designed to do – engage an audience (or an individual) and influence them to take specific actions.

Marketers have long been obsessed with website analytics like how long someone spends on a webpage, what areas of the webpage are people reading/engaging with and how many unique visitors arrive on the various pages. Some pioneering Health IT companies are now applying these same metrics to their solutions to help customers gauge training effectiveness (ie: are people spending too long on one page or have some people never used a page at all), discover areas of improvement (is someone clicking 5 times to accomplish something) and identify super users.

As much as Health IT has borrowed from marketing, so too has marketing borrowed from the world of IT. The concept of agile marketing, for exmaple, is taken directly from agile development techniques – where rapid prototyping, testing and iteration are the norm. This blending of Health IT and marketing has helped bring both of these disciplines closer together – and everyone is winning because of it.

On the next #HITsm chat, we will dive deeper into this mixing of marketing and Health IT. We’ll discuss how we can better apply marketing principles to health IT and vice versa.  We’ll also look at ways marketing can improve healthcare and how we can work to bridge the gap between marketing and IT.

Join us Friday, July 10th at noon ET (9am PT).

Topics for this week’s #HITsm Chat:

T1: What lessons from marketing could be applied to Health IT and improve healthcare? #HITsm

T2: What Health IT techniques, strategies or tactics could be leveraged by marketing? (ex: agile methodology) #HITsm

T3: Are there aspects of IT and marketing that shouldn’t be blended together, either because they are too different or because it isn’t a “good thing”? #HITsm

T4: What Health IT solutions are more marketing solutions than clinical solutions? Which are both? #HITsm

T5: How can we better bridge the gap between marketing (CMO) and IT (CIO)? #HITsm

Bonus: Create a marketing slogan for something you’re passionate about in healthcare. #HITsm

Upcoming #HITsm Chat Schedule

7/17 – Why Is Software and Data Integration So Hard in Healthcare, but Easily Available In Most Other Industries?
Hosted by Chris Notaro (@NotaroBridge) from @BridgeConnectUS

7/24 – TBD
Hosted by TBD

We look forward to learning from the #HITsm community! As always, let us know if you’d like to host a future #HITsm chat or if you know someone you think we should invite to host.

If you’re searching for the latest #HITsm chat, you can always find the latest #HITsm chat and schedule of chats here.

About the author

John Lynn

John Lynn

John Lynn is the Founder of HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

   

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