While technology certainly hasn’t solved all our problems, one thing technology has provided healthcare is the opportunity to really personalize patient engagement at scale. The stark reality is that healthcare organizations are being required to do more with less and this has been exacerbated by COVID-19. At least part of the solution to this challenge is to leverage technology to personalize engagement with patients in order to drive optimal population health outcomes.
In order to better understand this challenge and to learn about what healthcare organizations can do to make their personalized patient engagement efforts more effective, we sat down with Suzanne Cogan, Chief Commercial Officer at SPH Analytics and Lisa Slattery, VP Accreditation & Recognition at NCQA.
In this broad ranging discussion I asked these experts the following questions:
- Is broad based patient engagement dead in healthcare?
- How has technology allowed us to personalize engagement with patients today? What does it take to really make this effective?
- How do you measure the effectiveness of messaging? How do you use those measures to improve future response?
- Why is smarter patient engagement more important than ever in the coming months following the COVID-19 outbreak?
- Some have suggested that we should stop many reporting measures in healthcare. Why is it important to continue reporting things like HEDIS and CAHPS scores?
- What’s going to drive patient engagement going forward?
While broad based patient engagement might not be fully dead, the need to personalize how you interact with patients is going to become more and more important. Understanding your patients needs and providing them the care they need in an effective manner is the future of healthcare.
Learn more about SPH Analytics: https://www.sphanalytics.com/
Learn more about NCQA: https://www.ncqa.org/
This interview is part of the #HealthIT100in100.
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