The Future of Personalized Patient Engagement: Driving Optimal Population Health Outcomes

While technology certainly hasn’t solved all our problems, one thing technology has provided healthcare is the opportunity to really personalize patient engagement at scale.  The stark reality is that healthcare organizations are being required to do more with less and this has been exacerbated by COVID-19.  At least part of the solution to this challenge is to leverage technology to personalize engagement with patients in order to drive optimal population health outcomes.

In order to better understand this challenge and to learn about what healthcare organizations can do to make their personalized patient engagement efforts more effective, we sat down with Suzanne Cogan, Chief Commercial Officer at SPH Analytics and Lisa Slattery, VP Accreditation & Recognition at NCQA.

In this broad ranging discussion I asked these experts the following questions:

  • Is broad based patient engagement dead in healthcare?
  • How has technology allowed us to personalize engagement with patients today? What does it take to really make this effective?
  • How do you measure the effectiveness of messaging? How do you use those measures to improve future response?
  • Why is smarter patient engagement more important than ever in the coming months following the COVID-19 outbreak?
  • Some have suggested that we should stop many reporting measures in healthcare. Why is it important to continue reporting things like HEDIS and CAHPS scores?
  • What’s going to drive patient engagement going forward?

While broad based patient engagement might not be fully dead, the need to personalize how you interact with patients is going to become more and more important.  Understanding your patients needs and providing them the care they need in an effective manner is the future of healthcare.

Learn more about SPH Analytics:

Learn more about NCQA:

This interview is part of the #HealthIT100in100.

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About the author

John Lynn

John Lynn

John Lynn is the Founder of, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference,, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.