Is Consumerism the Elephant in the Room? – Healthcare IT Today Podcast Episode 22

For the 22nd episode of the Healthcare IT Podcast, we’re asking the question Is Consumerism the Elephant in the Room?

The discussion of consumerism in healthcare is a tricky one. Many patients wonder why their healthcare experience is so different than their consumer experience. Other patients don’t want to be called consumers since they don’t want to be treated like a consumer. To hopefully make some sense of all this, we took on the concept of healthcare consumerism and its impact on healthcare. Most importantly, we highlight some ways that healthcare organizations can embrace consumerism and improve the experience for patients and healthcare organizations.

Here’s a quick rundown of the ideas and questions we’ll discuss in this episode:

  • Patients or Consumers?
  • Is Healthcare Making the Necessary Investments for Consumers?
  • What’s Holding Us Back from Improved Experiences?
  • What’s On the Horizon for Healthcare Consumerism?

This episode is brought to you by Solutionreach. If you’re not familiar with Solutionreach, they offer a full patient relationship management platform that can improve your patient and consumer experiences. If you’re looking to reduce no-shows, increase patient visits, streamline patient payments, or improve patient satisfaction, Solutionreach can help. Be sure to check out their full suite of patient relationship management solutions at

Now, without further ado, we’re excited to share with you the next episode of the Healthcare IT Today podcast.

We’re planning to release a new Healthcare IT Today podcast every ~2 weeks. Thanks to our friends at Healthcare Now Radio, you’ll be able to listen to the latest episodes of Healthcare IT Today on their radio station for the first two weeks. Then, we’ll be publishing each episode as a podcast and YouTube video here after it finishes on the radio.

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If you work in Healthcare IT, we’d love to hear where you agree and/or disagree with the perspectives we shared. Feel free to share your thoughts and perspectives in the comments of this post, in the YouTube comments, with @Colin_Hung or @techguy on Twitter, or privately on our Contact Us page. Let us know what you think of the podcast and if you have any ideas for future episodes.

Thanks so much for listening!

About the author

John Lynn

John Lynn

John Lynn is the Founder of, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference,, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.