Health IT and Marketing (Odd Couple?) – Healthcare IT Today Podcast Episode 21

For the 21st episode of the Healthcare IT Podcast, we’re talking about Health IT and Marketing. Why are the two areas such an odd couple? Shouldn’t the CIO (IT) and CMO (Marketing) work together? Why don’t they work together?

Every hospital and health system has a marketing team and an IT team. However, we often find that the divide between healthcare marketing (CMOs) and healthcare IT (CIOs) is deep. In this podcast, we dive into why this is the case and how big of an issue is it for a healthcare organization. Plus, we look at ways that marketing and IT can benefit each other.

Here’s a quick rundown of the ideas and questions we’ll discuss in this episode:

  • Does IT & Marketing Work Together?
  • Why Does IT Need Marketing?
  • Why Does Marketing Need IT?
  • Ideas for Bridging the Gap Between IT and Marketing

If you’re someone who does healthcare marketing, be sure to join our community and the associated Healthcare and IT Marketing Conference. Plus, the conference is another great venue for health IT professionals to learn the latest practical innovations in health IT (including marketing driven solutions).

Now, without further ado, we’re excited to share with you the next episode of the Healthcare IT Today podcast.

We’re planning to release a new Healthcare IT Today podcast every ~2 weeks. Thanks to our friends at Healthcare Now Radio, you’ll be able to listen to the latest episodes of Healthcare IT Today on their radio station for the first two weeks. Then, we’ll be publishing each episode as a podcast and YouTube video here after it finishes on the radio.

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If you work in Healthcare IT, we’d love to hear where you agree and/or disagree with the perspectives we shared. Feel free to share your thoughts and perspectives in the comments of this post, in the YouTube comments, with @Colin_Hung or @techguy on Twitter, or privately on our Contact Us page. Let us know what you think of the podcast and if you have any ideas for future episodes.

Thanks so much for listening!

About the author

John Lynn

John Lynn

John Lynn is the Founder of, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference,, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.