The following is a guest blog post by Spencer Kubo, Chief Medical Officer at CareCognitics.
The concept of the annual wellness visit is the classic “no-brainer” – one of the rare instances in which a concept is favorably received by all parties without any negative consequences. Check out the missed opportunities for all stakeholders:
What’s not to like about annual wellness visits (AWV)?
- Patients like the comprehensive review of their medical problems including all the measures necessary to improve their condition. As such, the AWV also represents an opportunity to mitigate the “fragmentation” of medical care that is associated with multiple providers.
- Primary care physicians like the extended time that helps to coordinate and prioritize all the health measures and help to ensure that their interventions are compatible and non-duplicative. As such, the AWV is the antidote to the typical clinic visit which by necessity is focused on one problem. Moreover, reimbursement levels are commensurate with the extended time in the office.
- For Payors, the comprehensive assessment is the best chance to create an intentional, coordinated and pro-active game plan for the patient that has the chance to PREVENT complications and hospitalizations.
I regularly review AWV reports from primary care physicians – the notes are beautifully constructed and provide a comprehensive assessment of the patient along with recommendations to help improve outcomes of the different disease states.
BUT, what typically happens next is that the summary gets filed and the lack of progress is noted on the next follow up visit.
With all these positives, why does the AWV break down? Why doesn’t the AWV lead to the better outcomes that it was designed to produce?
In my opinion, the most important reason is the lack of a system to help the patient implement the action plan. We expect patients to implement the action plan but they need coaches. Doctors are not coaches and should not be expected to be coaches.
The typical Medicare patient is given a paper or electronic summary of all the measures that need to be actuated – the information is simply overwhelming for the patient with multiple chronic diseases. How does the typical patient increase the intake of fruits and vegetables, exercise three times a week, lose weight, stop smoking, get a screening mammogram/colonoscopy/bone density scan, monitor blood pressure, take all medications and get a flu shot in the Fall?
But what if there was a SYSTEM to help the patient implement the recommendations, in the correct priority, in a fashion that was tolerable, sustainable and scalable? What if we had a system and a coach who could help walk the patient through the implementation of the plans that are outlined by the AWV? Here are some ideas of what the system could look like:
- An electronic communication platform so that the patient can communicate with the primary care office without depending on the telephone.
- An automated system that helps the patient implement the care plan, as directed by the primary care physician, in the correct sequence.
- Primary care offices should be automatically notified if there are lapses in communication of if plans are not being implemented.
- Patients are sent regular reminders and follow up messages that serve to reinforce and encourage the correct behaviors.
- Patients can identify key members (family and friends) who can help the patient – these key members should be included on all communications.
Learn more about our effort to bring these 5 features to annual wellness visits and to healthcare in general. I believe that such a system could transform the Annual Wellness visit from a “one and done” visit to the start of the comprehensive health plan that it was designed to be!
CareCognitics is a digital health company applying consumer loyalty principles and data science to transform patient behavior. Our unique communication streams, rewards and patented technology delivers unprecedented patient experience and engagement that in turn drives transformational patient behavior. Our unparalleled results create a win-win for physicians, payers and people with chronic conditions alike.