Challenges to Physician & Patient Buy-in & How You Can Get from a No to a Yes – #HITsm Chat Topic

We’re excited to share the topic and questions for this week’s #HITsm chat happening Friday, 6/14 at Noon ET (9 AM PT). This week’s chat will be hosted by Shereeese Maynard (@ShereesePubHlth) on the topic of “Challenges to Physician & Patient Buy-in & How You Can Get from a No to a Yes”.

Anyone who has worked with a physician in a hospital or community setting can attest to the challenge of getting doctors to buy into new technology solutions. The same might also be said for patients due to the past failure of tech to empower the patient in those same settings. I’ve had the pleasure of working with both stakeholders for more than fifteen years and can tell you their reluctance to embrace technology is not unfounded.

Healthcare technology failed in scope long before we started admitting to the notion of epic fails.

The mission with the coming of ACA was a fairly simple one; adopt tech solutions that improved the patient-provider relationship, removed transactional burdens, and at cost savings for patients and systems. Simple, right? “Not so,” said the stakeholders. There are many interests in healthcare and many solutions don’t address the real problems of those interests.

Physicians don’t want data inundation that creates administrative burdens and lessens time with patients; they want actionable data that makes a clinical difference for their patients. Likewise, patients don’t want solutions that make them feel like a number and takes away time from the quality of life; they want solutions that consider how and at what pace they live today. Patients need solutions that make access to care more seamless. This is a little more complicated. The problem of buy-in has pitted patient against the provider, the provider against technology, and technology against the industry it aims to disrupt. It’s a real sh*t show. But it’s not hopeless.

Health IT entities are struggling to survive as their products fail to gain physician and patient buy-in. In fact, in 2018 25 of the most highly-valued, venture capital-backed startups failed. I recently asked the question of a failed health IT startup, “what happens now?” The founder, who’d hired me to tell them why their product failed answered quite decidedly, “We need to go back to the basics and then find physicians who want to use our solution.”

So, how do we get from a no to a yes from physicians and patients? To be fair, there are some very good solutions that come to market but then don’t make it. It’s long been my opinion that these solutions stop short of greatness because they are creating solutions to the smallest part of the problem or not going far enough to answer the right questions for stakeholders. In this week’s HITsm chat, I’ll tell you the four questions that could make the difference for health IT and you can share your experiences and perspectives.

Topics for this week’s #HITsm Chat:
T1: Why are so many health IT entities failing after all we’ve learned? #HITsm

T2: Is the idea of “disruption” a lost cause in the healthcare sector? #HITsm

T3: What are the biggest burdens for physicians, patients, tech companies? #HITsm

T4: How can data aggregation help with physician buy-in? What other workflows matter? #HITsm

T5: There’s been a lot of hype around interoperability as the solution to physician/patient buy-in. Are we headed for another disappointment or is this the missing ingredient? #HITsm

Bonus: What are the best practices for getting from a “no” to a “yes”? #HITsm

Upcoming #HITsm Chat Schedule
6/21 – We Live in the Future. Why Is Patient Registration Stuck in the Past?
Hosted by Theresa Moss (@theresajmoss) from @FormFast

6/28 – The State of Behavioral Healthcare
Hosted by Dr. Reena Pande (@reena_pande)

We look forward to learning from the #HITsm community! As always, let us know if you’d like to host a future #HITsm chat or if you know someone you think we should invite to host.

If you’re searching for the latest #HITsm chat, you can always find the latest #HITsm chat and schedule of chats here.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

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