What Is Social Recruiting?

Today, the majority of employers look at the social networks of potential candidates before even considering bringing them in for an interview. So many executives believe they don’t need an online presence, thinking that their executive resume speaks for itself. However, sometimes not having an online presence at all is perceived as being just as bad as having a negative presence. At the very least, it’s important to have a LinkedIn profile to point recruiters and hiring managers to. Here’s what you need to know about social recruiting today.

What Are Employers Looking For?

Obviously, having a professional, executive resume is essential, but you have to back it up with social proof. Employers want to be able to validate who you say you are from your resume and learn more about your life in general. They will look at your LinkedIn profile, Twitter, Facebook, and any other profiles you have to gather this information. They aren’t necessarily stalking you, but rather, they just want to be sure you are who you say you are before they make an investment in hiring you.

Social Networking and Your Personal Brand

Social networking can hurt, or be a help to, your personal brand. A good practice before beginning a job search is to clean up your online presence. Start by doing a Google search of your name and see what results show up. You want to incorporate relevant keywords into your profile to give it a better chance of showing up higher in the results. If all the right things show up with a Google search, then you will likely enhance your c-level personal branding significantly. On the other hand, you can hurt it just as quickly if you have some things about yourself you don’t want others to know on your profiles.

Keep Your Platforms Consistent

When it comes to c-level personal branding, recruiters and hiring managers look for consistency across all platforms. After you have created your executive resume, and then developed your LinkedIn profile from there, you need to make sure your other social networks are consistent, as well. Nothing will hurt your chances of landing a job more than when a recruiter can’t get a feel of who you are by looking at your resume and online presence.

Social recruiting is more of the norm today than it has ever been before. That’s one of the reasons why your LinkedIn profile is so critical. Details matter when crafting the perfect profile, just like a resume or cover letter. So understanding what recruiters are looking for and keeping your c-level personal branding consistent across all your platforms will present the image you want to those making hiring decisions in today’s market.

About the author


Erin Kennedy

Erin Kennedy, CPRW, CERW, BS/HR, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services. She is a nationally published writer and contributor of nine best-selling career books.