The Importance of Building & Managing Your Brand Online

Developing and implementing strategies to enhance your c-level personal branding is essential. In this day and age, leaders have to be visible to the public. Having social proof that you are who you say you are is one thing, but seeing how you would be viewed in the eyes of potential customers is another. You can have an extensive amount of experience with unique skill sets and seem like a perfect fit for a job, but employers will still be hesitant to hire you if you don’t have a solid online presence. So how can you ensure your c-level personal branding is up to par? Here’s the proper way to build your online personal brand and how to manage it for years to come.

Be Present Across Multiple Platforms

Whether you’ve worked with a LinkedIn profile writing service to develop your LinkedIn profile or created your own, it is essential to be present on this platform. However, just having a LinkedIn profile alone won’t build your brand. You also have to diversify your visibility by being active on other sites like Twitter, Facebook, your own blog, and maybe even commenting on blogs written by other professionals. The more visible you are, the stronger your online brand will be. So creating unique, insightful, and relevant content and posting it across multiple platforms can give you the diversity you need.

Monitor Your Online Image

Employers want to know as much as they can about a candidate. Most of the time it means they are going to run a Google search for your name and see what comes up. Before this happens, you should run the same search yourself and clean up anything you don’t want other people to see. The goal is to have your LinkedIn executive profile show up at the top of the search results so there’s no questioning in your online presence.

Keep Active Online

Managing your online brand isn’t a “one and done” proposition. It is an ongoing process. A lot of the work is done upfront with building a solid reputation, but after that it’s important to continue posting new content and staying active. Do a Google search for your name frequently just to ensure everything is still clean. The thing with c-level personal branding is you can never stop working on it if you want to maintain a strong reputation.

Your c-level personal branding isn’t something you can just create and then leave it alone. It’s a constant effort throughout the days, weeks, months, and years. Taking the time to build and manage your personal brand is a great way to get your name out there, show what value you have, the skills you bring, and is definitely worth the effort.

About the author


Erin Kennedy

Erin Kennedy, CPRW, CERW, BS/HR, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services. She is a nationally published writer and contributor of nine best-selling career books.