Black Friday in Healthcare

As we were heading into Black Friday, I wondered if anyone in healthcare was doing something for Black Friday. It’s such a big shopping day, I had to think that someone was getting involved. Turns out, I found a few things.

The first thing I found was a Medical Uniform Boutique in Downtown Lancaster, PA. They were promoting 10% off scrubs:

This actually felt pretty reasonable. Scrubs is something that makes a lot of sense for medical professionals to buy on Black Friday. Of course, the JustScrubz account only had 1 follower, so I’m not sure that promotion did very well. I did just feature it in this post. So, your welcome citizens of Lancaster.

Next up, I found a health insurance company offering a Black Friday special:


The tweet does seem to be advertising their online visits which could be a pretty valuable thing for people who might be traveling over Thanksgiving. It’s never fun to get sick while traveling, but always a pain to get care on the holidays. So, I’d say this online visit offer could be a pretty good one.

The next Black Friday deal I found for healthcare was from GE Healthcare Life Sciences. You can see the Black Friday landing page here. Looks like this is going to be a great place for you if you’re interested in Bioprocess, Genomics, Western Blotting & Imaging, Biacore chips and reagents, Purification: AKTA, columns and media, and Cell Culture. Sounds like some hot sellers to me. Who wouldn’t want to buy some genomics on Black Friday?

In case you’re interested in the GE Healthcare Life Sciences offer, they’ll be donating $10 to Seeding Labs for every purchase made during their Black Friday event. They have a goal of raising $10,000 which if my math is correct, that means they expect this Black Friday deal will be taken advantage of by at least 1000 people. Who knew that cell culture, genomics, and protein purification would be so popular on Black Friday.

I’ll admit that I’m not sure if I love or hate the use of Black Friday in healthcare. Certainly it’s a big shopping day and it makes sense for marketers to use it if they can effectively. No doubt we’ll see plenty of action from consumer health devices like 23 and Me and Fitbit. However, at some point the Black Friday tag doesn’t seem to fit.

I think my friend Grace Cordovano put it best:

I hope you’re enjoying your Black Friday and not spending too much money on Amazon. They get me every year.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

   

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