I always love when someone takes something that seems unrelated and connects them in ways that are surprisingly good. That’s the reaction that I had when Zack Kanter shared this tweet with his followers about what he calls the adult video game that’s more impressive than the Fortnite phenomenon.
Fortnite is impressive, but it’s absolutely dwarfed by the world’s largest video game, LinkedIn, played exclusively by 40-50 year old white guys who compete by sending random connection requests in a quest to build the furthest-reaching “professional network.”
— Zack Kanter (@zackkanter) September 4, 2018
Pretty funny to think about, but that is how many people are using LinkedIn. What I don’t think Zack highlights is the majority of people that are using LinkedIn in ways which really do connect business people to work together.
Trust me, I’ve seen all the nefarious behavior that can happen on LinkedIn. None of that works and it certainly can be annoying at times. However, when you’re connecting with people you’ve actually met in person at a conference or other people that you know about or have heard about, LinkedIn is a really powerful tool. At least in the world of Healthcare IT, there’s almost no one that doesn’t have a LinkedIn profile.
Another feature of LinkedIn which doesn’t get nearly enough credit is the job change notices. I’ve found a ton of value in looking at the notices of who has changed jobs. First, it’s great to see how well many of my friends and former colleagues are doing in their careers. Second, job changes often present a great opportunity to reconnect and find new ways to work together.
How are you using LinkedIn in your career? What tips, tricks, or techniques do you use to “level up” on LinkedIn?