Patient Centered Design and Business Centered Design with Amy Cueva

During the busy conference season I often shoot a lot of videos and there’s never enough time to process all of the videos I shoot. So, a number of great videos slip through the cracks. Well, as I prepare for another busy fall conference season I realized I never processed the video interview I did with Amy Cueva, Founder and Chief Experience Officer at Mad*Pow, last year at the Connected Health Symposium.

Amy is one of my favorite people in healthcare to talk with because she’s so focused and interested in how we can redesign healthcare with the patient at the center. She was one of the first people I met that talked about user centered design in healthcare or more aptly put patient centered design.

You can learn more about Amy and her company Mad*Pow in the video interview embedded at the bottom of this post. Plus, in the video I asked her about a new thing she’s working on called business centered design. This is something that is needed in healthcare as much as patient centered design. In fact, in many ways, that’s why we created Health IT Expo.

For those who don’t watch the full video interview below, here’s a great quote from our interview with Amy:

What do people really need and want. The way the health system is structured we expect patients to be obedient and adherent and serve us. Well, how do we create a system that serves them and their needs and what’s important to them and design it accordingly because then we’re going to get better results.

Check out our full video interview with Amy Cueva:

If you like this video interview with Amy Cueva, be sure to subscribe to Healthcare Scene on YouTube and check out our other videos.

About the author

John Lynn

John Lynn

John Lynn is the Founder of, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference,, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.