When I think about doctors, I quickly realize that there’s no easy way for them to keep up with healthcare innovation. I’m a blogger that’s devoted to Healthcare IT and even I can’t keep up with everything that’s happening. I’m always learning about new companies that I’d never heard of before. How can a doctor that’s seeing 10-15 patients a day suppose to keep up?
This really hit home when I saw this graphic shared on Twitter (yes, it’s a bit old, but in this case it’s lucky that Healthcare doesn’t move that fast):
— Venture Scanner (@VentureScanner) August 14, 2016
Add this to the fact that there are probably ~1300 vendors exhibiting at the HIMSS Annual Conference next week and it’s no wonders that a lot of doctors just throw up their hands. It’s overwhelming to say the least. Plus, it’s not like there are going to be that many practicing doctors at HIMSS anyway.
How then do doctors keep up with all the innovation that’s happening? Unfortunately, they don’t. Certainly blogs like this one help. Certainly there’s a lot of word of mouth that happens between doctors. However, it’s a challenge without a simple solution. Plus, let’s face the facts. Many aren’t that interested in the next innovation. They’re happy just doing what they’ve been doing for years. That’s what makes doing a tech startup company in healthcare so challenging.
What do you do to keep up with innovation? I’d love to hear in the comments.