Over the last few months, I’ve become convinced that the predictable star of 2017 — population health management — isn’t going to be as hot as people think.
Instead, I’d argue that the trend to watch is the emergence of new technologies that guide, reach out to and engage with patients at key moments in their care process. We’re at the start of a period of spectacular growth for patient engagement platforms, with one analyst firm predicting that the global market for these solutions will hit $34.94 billion by 2023.
We all seem to agree already that we need to foster patient engagement if we want to meet population health goals. But until recently, most of the approaches I’ve seen put in place are manual, laborious and resource-intensive. Yes, the patient portal is an exception to that rule – and seems to help patients and clinicians connect – but there’s only so much you can do with a portal interface. We need more powerful, flexible solutions if we hope to make a dent in the patient engagement problem.
In the coming year, I think we’ll see a growing number of providers adopt technology that helps them interact and engage with patients more effectively. I’m talking about initiatives like the rollout of technology by vendor HealthGrid at ColumbiaDoctors, a large multispecialty group affiliated with Columbia University Medical Center, which was announced last month.
While I haven’t used the technology first hand, it seems to offer the right functions, all available via mobile phone. These include pre- and post-visit communications, access to care information and a clinically-based rules engine which drives outreach regarding appointments, educations, medications and screening. That being said, HealthGrid definitely has some powerful competitors coming at the same problem, including the Salesforce.com Health Cloud.
Truth be told, it was probably inevitable that vendors would turn up to automate key patient outreach efforts. After all, unless providers boost their ability to target patients’ individual needs – ideally, without hiring lots of costly human care managers – they aren’t likely to do well under value-based payment schemes. One-off experiments with mobile apps or one-by-one interventions by nurse care coordinators simply don’t scale.
Of course, these technologies are probably pretty expensive right now – as new tech in an emerging market usually is — which will probably slow adoption somewhat. I admit that when I did a Google search on “patient engagement solutions,” I ran into a vendor touting a $399 a month option for doctors, which isn’t too bad if it can actually deliver. But enterprise solutions are likely to be a big investment, and also, call for a good deal of integration work. After all, if nothing else, health systems will want to connect patient engagement software to their back-office systems and EMR, at minimum, which is no joke.
Still, to my mind there’s little question that patient engagement technologies are going to be the sexiest health IT niche to watch in 2017, one which will generate major buzz in healthcare boardrooms across the country. Whether you invest or not, definitely watch this space.