A new study has concluded that while mobile health app developers are developing better privacy practices, these developers vary widely in how they share those policies with consumers. The research, part of a program launched in 2011 by the Future of Privacy Forum, concludes that while mHealth app makers have improved their practices, too many are still not as clear as they could be with users as to how they handle private health information.
This disquieting lack of thorough privacy protections extended even to apps collecting some of the most intimate data, the FPF report pointed out. In particular, a subset of mHealth developers aren’t doing anything much to make their policies accessible.
Underlying this analysis is the unfortunate truth that there’s still no gold standard for mHealth privacy policies. This may be due more to the complexity of the still-maturing mobile health ecosystem than resistance to creating robust policies, certainly. But either way, this issue won’t go away on its own, so mHealth app developers will need to give their privacy strategy more thought.