Leveraging Social Media in Your Healthcare IT Career Search

I’m always shocked at how many people downplay the power of social media in their health IT job search. Far too many people think that social media is about Kim Kardashian and the latest politics (which it is) and nothing more. Turns out that social media is as all-encompassing as culture itself. It covers pretty much every industry and every culture imaginable. It’s really quite extraordinary.

Before you set out on your job search using social media, you’ll need to make sure you do a little spring cleaning. Depending on your lifestyle, you may have a lot of cleaning or just a little cleaning to do. However, we all have cleaning to do on our social media profiles. Even if it’s something as important as sprucing up your LinkedIn profile to make sure it accurately reflects your experience and skills.

Here are the three social media platforms and how you can start to leverage them on your healthcare IT job search:

This is a powerful one. More and more people are starting to ask if a professional resume is even necessary (it still is) or if our online profiles like what’s available on LinkedIn would be just as effective. Making sure your LinkedIn profile is up to date is a good first step. However, if you only see LinkedIn as an online resume, you’re missing the real power of LinkedIn.

The real power of LinkedIn comes from the professional connections you have made. In many cases, you’re likely already connected to these people. If you’re not, now’s the perfect time to reconnect with old colleagues and mentors and catch up with them and their professional careers. You don’t even have to lead with “I’m looking for a job.” Instead, you can lead with “I’d love to catch up.” If that person doesn’t want to catch up with you, then they’re not likely going to be a good referral source for your job search. However, most of them will want to reconnect and then you can share your past experiences and interest in furthering your career.

If your network isn’t that great, take advantage of the conversations happening in LinkedIn groups. You can start by following the Healthcare IT Central and Healthcare Scene LinkedIn groups. Each of these groups has conversations where you can showcase your knowledge and skills. Done the right way, it can lead to amazing new connections and potentially your dream job.

If you’re not on Twitter already, start now. There are a lot of ways to use Twitter and you can be easily distracted. However, for purposes of finding a job, focus on following and engaging with those people you’d like to work with in the future. When I say engagement, I’m talking about truly engaging with them on the topics that matter to your work. Don’t lead with “I’m searching for a job.” There will be a time for that. Instead, lead with a sincere effort to engage with smart people that are likely looking to hire smart people like yourself.

Be sure to follow @HealthcareScene and @HealthcareITJob on Twitter as well. Retweeting great content from those accounts can also help you build your Twitter profile so others want to follow you. You’ll be surprised how many high-level hiring managers you can find and engage on Twitter.

Many don’t look at Facebook as great for jobs. In some cases it might not be, but I’ve seen the slow proliferation of my professional contacts connecting with me on Facebook as well. So, there are opportunities to find a professional job on Facebook. Plus, don’t underestimate the network effects of your friends and family that might not be in healthcare. Even if they don’t work in healthcare or IT, they might have a friend or contact that does and they can make the right introduction.

Everyone knows that one of the most effective ways to find a job is to unleash your network. These 3 social media platforms are really just your network in digital form. Don’t underestimate the power of these social media options in your healthcare IT job search.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.