Apple EMR

This tweet seems to have hit a nerve with me:

I realize that James Edwards was just being funny on Twitter, but I guess I’ve had too many people who seriously thought that Apple would get into the EMR business. They won’t. They never will. And I think it’s funny to think that just because Apple touches it, people think it will be all better.

Apple could pour its billions of dollars of cash into the EHR market and doctors would still complain about their solution. More and more I’m realizing that an EHR can only be so good because of the reimbursement and regulatory requirements that the EMR has to meet. Certainly, EHR software should be better than it is today, but it won’t be perfect until we see a sea change in the technology available (see my Video EHR idea) and/or the regulatory and reimbursement environment. Not even Apple can solve those.

However, beyond the fact that I don’t think Apple could make a beautiful EHR, I also think that Apple has no interest in being in the enterprise business. Yes, EHR software is an enterprise software and becoming more so every day. That’s not in Apple’s wheelhouse and they’re not going to get there either.

There are plenty of opportunities for Apple in healthcare. Consumer health devices and consumer health applications are the sweet spot for Apple and I could see them being a major player there. There’s so much opportunity there with their iPhone and iPad footprint. I think all of that is just a matter of time. Just stop talking about Apple entering the EHR space. It’s not going to happen.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

2 Comments

  • Do you think Apple or Google or Microsoft, or any of the big players would be in EHR if there was room to innovate? They do not want to spend countless hours trying to figure out a constant regulatory changes. They know when the market stinks. And the EHR market is very similar to the military market, policy market, a few big players, that spend all day learning the 8 billion rules to make money on us that are just trying to get through our day. Apple is WAY too smart to get into EHRs.

  • That’s a good question. I think they’d do more if healthcare wasn’t so regulated. I think only Microsoft would be interested in EHR though because it’s enterprise software and Google and Apple haven’t done much Enterprise work. They would do more in other healthcare software though, but don’t because of all the regulatory hoop jumping that’s required.

Click here to post a comment
   

Categories