Samsung Invests Big in Virtual Reality at Facebook’s F8 Conference

This post is sponsored by Samsung Business. All thoughts and opinions are my own.

Ever since the CES conference earlier this year, I’ve been extremely interested in the virtual reality and augmented reality space. There’s a lot of potential for virtual reality in healthcare including in: training, diagnosing and treatment. Plus, I always remember that the best use cases for technology are often ones we can’t even imagine because of our own biases and constrained thinking. However, as we invest more in virtual reality, we’ll discover even better ways to apply the technology to healthcare.

This week Samsung and Facebook made a huge investment in virtual reality when they gave away a new Samsung Gear VR Headset and custom Galaxy smartphone to the 2600 developers attending Facebook’s F8 developer conference. That’s a lot of developers that will start building on top of this new virtual reality platform. I’ve already seen my healthcare developer friend post on social media about her kit. I’ll be interested to see what she creates.
Samsung Gear VR - Healthcare
I’ve certainly heard many of the naysayers talk about virtual reality. They argue that the early versions are expensive, require powerful computers, are tethered, require headsets and can cause headaches. These are all challenges, but most of them will be fixed as the technology evolves and matures. Plus, being healthcare I found the comment around headaches really interesting. I got headaches and eye strain from Google Glass, but I’ve never had an issue with virtual reality giving me a headache. It’s definitely something to watch though.

These challenges aside, I’ve found my experiences with virtual reality to be absolutely immersive. I totally lost myself in the experience and almost forgot the world around me. As I think back on that experience, I did realize that the key to an amazing experience was compelling content. If I was watching or doing something in a virtual world that wasn’t interesting, then you would have definitely lost me. Let that be a lesson to everyone in healthcare. You only get one chance to make a first impression on healthcare. Be sure that whatever healthcare virtual reality use case you’re working on has really compelling content. If you don’t, you’ll burn a whole generation of decision makers on virtual reality.

With this in mind, it’s going to be just as important for us to watch the virtual reality content creation space as the virtual reality display devices themselves. Can we make virtual reality content in a cost effective way? How hard will it be to create compelling content? Will the quality of the content be good enough to apply it to medicine?

These are all open questions I’ll be watching in the virtual reality space. However, given the impressive progressive we’ve seen over just the past couple years, I’m really excited by the possibilities. Healthcare better prepare for virtual reality based training and education. Soon enough your doctor will be diagnosing you using virtual reality and possibly from a remote destination. It’s not hard to imagine many treatment options being made available in a virtual reality environment.

Virtual reality in healthcare has some really incredible opportunities. I’m excited to see such a huge investment in virtual reality by both Samsung and Facebook. A lot of that innovation is going to trickle down into healthcare.

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About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

1 Comment

  • MMVR (Medicine Meets Virtual Reality) conferences have been held for the last 20 years, give or take (Google it.) For investors and those interested in working in this area there would be some merit in reviewing the work already done by a select group of professionals over this lengthy period.

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