The market research firm research2guidance put out this really interesting graphic of the profiles of mHealth companies. Although I find it even more interesting that they grouped the mHealth apps into Millionaires and Low Earners. Take a look:
The motivation section of the chart is what is most scary. The low earners want to help people and reduce costs. The mHealth millionaires want to increase sales and improve brand awareness. Is this disturbing to anyone else. I think there’s a balance of the two that can be achieved. What are your thoughts and experiences?