Health App Millionaires

The market research firm research2guidance put out this really interesting graphic of the profiles of mHealth companies. Although I find it even more interesting that they grouped the mHealth apps into Millionaires and Low Earners. Take a look:

mHealth App Millionaires Chart

The motivation section of the chart is what is most scary. The low earners want to help people and reduce costs. The mHealth millionaires want to increase sales and improve brand awareness. Is this disturbing to anyone else. I think there’s a balance of the two that can be achieved. What are your thoughts and experiences?

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

   

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