Are We Short Sighted in Ambulatory?

I was recently having a conversation with Susan Clark from eHealthcare Consulting and we were talking about the ambulatory world and what makes it unique. I commented to her that many in ambulatory are just trying to survive and so they want the simplest, cheapest solution possible. She then commented that many of them make very short sighted decisions.

I thought the comment was fascinating since I’ve seen this happen over and over again in the ambulatory world. There are some exceptions, but for the most part I’ve seen many in the ambulatory environment want the quick, dirty, easy solution as opposed to making a long term decision that will pay long term benefits.

Since I live in the EHR world, that’s where I’ve seen it most. In fact, I think it’s why we’re heading into the next generation of EHR switching. Many doctors chose the cheap and easy way out with their EHR (which wasn’t always that cheap) and now they’re paying the price as they have to switch EHR vendors.

The sad part is that many of them actually spent a lot more on their EHR thinking that it was a great long term investment when in fact the great long term investment would have been to spend more time evaluating, planning, and implementing the right EHR in the right way. Instead they just threw money at the most expensive EHR with the idea that if it costs more it must be better. Sadly, many of the high end EHR brands haven’t lived up to their high end price tag. In fact, many doctors would have been much happier to go with the less expensive mid-tier EHR vendor that worked better with their practice and their workflow.

This brings up a key point in an ambulatory practices decision making. Long term decision making doesn’t mean that you always have to pay more money for something up front. However, it almost always means you have to spend more time and energy up front evaluating the decision. That extra time and energy has a cost, but it pays big dividends long term. However, I think Susan Clark’s right that there’s far too many ambulatory practices who are short sighted and don’t want to make that kind of investment.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference,, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

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