8 Things the Hospital Website of the Future Will Include

The Wall Street Journal has an article that talks about what the hospital website of the future will look like. In the article, the writer offers these 8 suggestions for what a hospital website will include in the next 10 years:

  1. Real-time patient reviews and observations
  2. Quality ratings
  3. Your protected medical record
  4. Literally see a clinician, right now
  5. Advanced help with medications
  6. Prices
  7. Consumer specials
  8. Food ratings

The only one I’d really argue with is the quality ratings item. I think that measuring quality is a really challenging thing and I’m not sure anyone will do it well enough that hospitals will be publishing those ratings on their website.

What’s more important about this list is that almost every one of them could be implemented in a hospital today. There is nothing on the list is not easily achieved technically. A few of them have some financial challenges like “literally see a clinician, right now”, but many in telemedicine are working on that as well.

If I were to describe these changes, I’d suggest that the shift you see described is one of a website that looks to engage the patient versus today’s hospital website which generally tries to not engage the patient. This will be a welcome shift for patients and a major culture shift for hospitals.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

   

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