Mobile Patient Recruitment


This tweet was talking about mobile recruitment of patients for clinical studies using Apple’s research kit. So far it has signs that it will be a phenomenal success. I think there are still some lingering questions about the quality of the patients that are signing up and whether they really fit the study criteria, but they’re definitely making progress.

What’s interesting to me is that we almost seem surprised that connecting with patients through a mobile device is so popular. This shouldn’t be a surprise to any of us. More and more people are having cell phones and unlike many of the chronic patients who are older and less tech savvy, many of the clinical trial participants are younger people who are very tech savvy.

I’m still not sure if Apple’s research kit is going to be the main answer for this type of recruitment, but I do think we’ll be connecting with patients for clinical trials in a big way going forward. In fact, I think that’s true for a lot of healthcare. There’s still a mindset change that needs to happen for many people (including myself), but the next generation of patient will likely do most of what they do through their cell phone.

What other areas will be impacted by cell phone use? I did a webinar last week with Kareo that talked about the need to have a mobile optimized (likely responsive) practice website. I’m sure there are hundreds of others. Let’s hear them in the comments.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

   

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