Healthcare Big Data Use, Real Patient Engagement, and Practice Marketing

I use to do these a lot more and I think people enjoyed them. So, maybe I’ll start doing them again. It’s basically a short Twitter round up of some interesting tweets and often some pithy commentary about the tweets. Let me know what you think.

This seems about in line with my own personal experience talking to people. Although, some might argue that 100% are clueless. We’re all still trying to figure out all the data.

Great article by Michelle. I agree with her that I hate patient engagement. I love engaging patients, but I think that meaningful use requirements have forever corrupted the term patient engagement. We better move on to a new term, because I assure you that what’s happening with meaningful use is not engaging patients.

This is a little self serving, but Wednesday (5/6/15) I’ll be doing a webinar on the topic of practice marketing. I’m going to cover quite a bit of ground from a high quality practice website, to search engine optimization (SEO), reputation management, and meaningful patient engagement (sorry I had to use the term after my last comment). I hope many of you will attend and then let me know what you thought of it.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference,, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.