— AXA Lab (@AXALab) March 31, 2015
We all know that the potential for mHealth is massive. Everyone is getting a mobile phone and there is a mobile health app for anything and everything. Although, I’ve often asked myself, where’s the money in all the mobile health adoption?
The above tweet and image creates a pretty compelling image of where you can find the money in mobile health: Services and Device Sales.
I guess this shouldn’t be surprising. It illustrates how it’s likely going to be hard to be a mobile health app that’s just an app. Instead, you have to build some people skills (ie. services) or hardware skills (ie. devices). Many people who just want to roll out an app, might want to consider this finding.
What still bothers me is that we have yet to really have a breakout app. I think it’s coming, but I’m surprised it’s not already here. What do you think will be the breakout app?