Growth of mHealth – Where’s the Money?

We all know that the potential for mHealth is massive. Everyone is getting a mobile phone and there is a mobile health app for anything and everything. Although, I’ve often asked myself, where’s the money in all the mobile health adoption?

The above tweet and image creates a pretty compelling image of where you can find the money in mobile health: Services and Device Sales.

I guess this shouldn’t be surprising. It illustrates how it’s likely going to be hard to be a mobile health app that’s just an app. Instead, you have to build some people skills (ie. services) or hardware skills (ie. devices). Many people who just want to roll out an app, might want to consider this finding.

What still bothers me is that we have yet to really have a breakout app. I think it’s coming, but I’m surprised it’s not already here. What do you think will be the breakout app?

About the author

John Lynn

John Lynn

John Lynn is the Founder of, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference,, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.