Health IT Marketing and PR Conference – Hospital Marketing

I’m excited to let you know about the 2nd Annual Health IT Marketing and PR Conference (HITMC) happening in Las Vegas on may 7-8, 2-15. This is an event we organizer to bring together the very best marketing and PR professionals in healthcare. Here’s a video from the inaugural event which gives you a feel for what you’ll find at this year’s event:

While a huge portion of the conference will still be focused on Healthcare B2B marketing, at HITMC 2015 we’re adding a number of sessions that will focus on marketing to patients as well. No doubt this will include lots of discussion on how hospitals can market their services to patients. Plus, many of the sessions apply to marketers of every kind: social media marketing, SEO (search engine optimization), content marketing, thought leadership, event marketing, etc.

We’re also creating a unique HITMC connect experience for attendees to connect with some of the smartest minds in healthcare marketing and PR. Plus, we’re working on creating a whole space dedicated to the tools every marketer needs to be able to do their jobs. Imagine a sandbox where you can literally get your hands dirty with the latest and greatest healthcare marketing tools.

As with most conferences, some of the greatest value of attending the event is the interactions you’ll have with other healthcare marketers. The event really does bring together the best and brightest in healthcare marketing. Everywhere you turn you’ll meet someone who’s dealing with some of the same challenges you’re facing in your job.

Early bird registration for the event is now open. If you register now, you’ll save $500 off the cost of the event. I hope to see many of you in Las Vegas.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference,, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.


  • As a patient, I would be more than willing to buy a product/service that provides near real time full access to my records, including the access audit log, even more valuable will be the reader friendly access audit “report” with my records.

    An app like this is a HUGE part of the answer to improving credibility/integrity of medical records.
    Anything else is of little value to the patient.

  • Danny,
    I agree that what you describe would be valuable. Although, I think you take it a bit far to say that anything else is of little value to the patient. There are thousands of other things that can and will be done with healthcare IT that are of value to the patient.

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