Healthcare IT Content The Way You Like It

As most of you know, I organized my first conference this year focused on Healthcare IT Marketing and PR (HITMC). I’m a few days away from officially announcing the HITMC 2015 event, so more information on that coming soon. One of my big takeaways from the HITMC 2014 event was that people want to consume the content the way they want to consume the content and that it’s powerful to repurpose the same content and display it in a different way.

Many of you have likely been reading Vishal Gandhi’s (@csvishal2222) Cost Effective Healthcare Workflow Series of blog posts that’s sponsored by ClinicSpectrum. I think it’s been a great series focused on many of the needs of practice managers and healthare clinics. However, Vishal and ClinicSpectrum decided to take the series to another level as they’ve repurposed the content in lots of different ways.

For example, they took a blog post on building accountability and consistency into your practice and created this slideshare presentation. They also created this video on the subject. I won’t be surprised to see an infographic on this soon too.

In another example, ClinicSpectrum took this EHR Workflow video interview I did with Vishal and turned it into a 3 part blog post: Part 1, Part 2, Part 3. I loved the approach since many people don’t want to sit down and watch a video which has a specific amount of time required to consume the video. However, they’ll happily read through a blog post on a subject that matters to them. While some do prefer the video format because you can hear the inflection in someone’s voice and the energy behind what they’re saying.

At Healthcare Scene, we’re doing everything we can to provide a wide variety of formats to people to allow them to consume the content we create the way they want to consume it. I’d love to hear what you think of all of these various forms of content. Which content format do you prefer? What could we do better? I look forward to hearing your thoughts on the subject.

About the author

John Lynn

John Lynn

John Lynn is the Founder of, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference,, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

1 Comment

  • John, excellent example and recommendations for all to remember. Would be wonderful at some point to conduct a survey of hospital executives to ask the same question: what is your preferred method of content? From my interviews, appears that hospital execs first seek information from their respective associations. They also love to digest speaker presentations at conferences.

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