I was asked to write an article for gMed users about Building a Better Physician Website. It’s an important topic that often gets overlooked by clinics and doctors and something I’ve worked on building physician websites. Here’s the intro to the article:
In this ever changing world, a physician’s website is how a new patient is going to judge that physician’s skills and capabilities. Whether they find their doctor on their insurance list, Google, a physician rating site or from a friend, a large majority of patients are now reviewing websites before scheduling an appointment. What does your website tell your patients about you? Does it portray a doctor who’s still stuck in the 90’s and hasn’t stayed up-to-date with the latest changes in technology? Does it allow a visitor to your website to easily become a patient? Does it make the patient feel like you are the best doctor for them?
I also offer the following 6 tips for physician websites:
- Make Your Website Beautiful
- Mobile Optimized Website
- Engage Potential Patients
- Engage Existing Patients
- Online Payment Options
- Regularly Updated Content
Be sure to read the full article where I go into more detail on each tip. What have you seen with Physician websites?
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