There was a great LinkedIn discussion happening around the Fitness Tracker Fallout post that I did previously. One of the comments by Dean Tucker, Founder & CEO at MyNightCare, LLC, provided some really interesting insights into the mHealth app market:
The focus of the current crop of devices and apps requires one to “do” something, engage in a social competition, analyze our own data, and follow advice from someone or something we don’t know or trust.
The secret to successful apps and their utilization will be revealed when the apps and tracking devices the apps rely upon provide the answer to the question, “what does this do for me”, rather than telling me, “here is what you need to do.” What I want is the ability is to have a life monitoring ecosystem, with the sensors and devices we already have in our lives, complemented by new passive sensors, and the active tracking devices we choose to use, when we want or need them. That is where Apple, Google, Samsung, and all of other aggregators, will play the lead role. The supporting specialty apps will be there for when I want to drill down, or focus on a particular activity or health related issue.
What a powerful concept to consider. Most apps could really benefit from thinking about what the mHealth app can do for the user as opposed to what the user needs to do for the app. That’s not to say that the user shouldn’t have any involvement in doing something with the app. However, it takes a very specific situation and motivation for a user to be willing to do the work before receiving the reward.
Dean is right that we’ll see an amazing shift in fitness tracking once the devices collect the data automatically with no intervention from the user. We’re heading that direction and those that master that kind of health tracking are going to be the big winners.