Are you on LinkedIn? Have you completely set up your LinkedIn Profile? How long did it take you to get your LinkedIn profile complete? For most of us, it was a process that took longer than we wanted it to because there’s so much involved in created a LinkedIn profile correctly. In addition to having all your personal information entered accurately and completely, makes you stop and consider the keywords so that your profile ranks well in search. Not to mention if you run into any technological issues, those can definitely slow you down. But even if you have invested in professional services to help you complete the process, without any networking activity you can end up with a perfectly constructed profile that sits in the background like a treasure box in the back of the closet; there’s really good stuff in it, but nobody has opened it up to find out. The key is to make sure that you are doing the networking work to ensure that the right people are seeing your profile.
The LinkedIn search engine uses complicated algorithms that are unique to the site. They factor in things like your Profile, activity, and connections to come up with relevance scores that only apply to you. A good way to ensure your profile is looked at is by taking the time to become part of the LinkedIn community, updating your profile regularly from your profile page with links to articles you’re reading in your field. LinkedIn Today lets you set up newsfeeds for your interests; that’s a good place to start. Don’t forget to add in any new factors from your work experience, etc. If your resume just was updated, do it on LinkedIn too. Whenever there is a change in your work experience, training or education – make sure to take the time to update your LInkedIn profile. If you need help, ask us.
The top reason to update your LinkedIn profile is because the site is not static. Your networking activity on the site keeps your profile active and gets more traffic to your page. Remember to accept those LinkedIn connections as they come in, respond to any and all comments that are left on your posts and most importantly network and engage with those people that you are connected to. You want to keep that treasure box out of the back of the closet and out in the living room where people will look inside to discover great things about you.