— Digital Health Space (@glevin1) July 31, 2014
We’ve talked about this a bit before. Fitness trackers are all the rage, but they have yet to overcome the challenge of becoming an enduring product line.
Maybe we shouldn’t be so surprised by this fallout. When I look at the graveyard of fitness products that my wife has purchased, they’ve all gone through a similar fallout. They get purchased, used briefly and then set to the side. It’s very much the nature of the fitness market.
Unfortunately, I have yet to see anything in the fitness market that will change this reality. The closest I get is the health sensors that are integrated directly into the cell phone. Our cell phones have GPS, accelerometors and other health related sensors built in. We’re really close to being able to track much of our health on our smartphone with no interaction from us as the end user. That will be a game changer.
Another example of this is some of the amazing ways that our health data can be calculated and tracked through our cell phone’s video camera. Imagine if much of our health data could be collected by taking a selfie a day. I can’t market a product that asks you to sit in front of a camera every day. I can market taking a selfie a day. We’re almost there.
Other wearables like smart clothing are interesting as well. Last I checked we all wore clothing regularly. There’s no change of habit required to wear smart clothing that monitors your health. This is going to be the key to avoiding the fall out.
What else do you see happening with health tracking? What will help us avoid the seemingly inevitable fall out?