I was absolutely intrigued by this tweet that was shared at last week’s #HITsm chat.
— Gregg Masters (@2healthguru) August 15, 2014
I’m still chewing on this idea and not sure if this matters and how it matters. I look forward to hearing your thoughts too. Here are a couple things I’m thinking about related to this.
First, the consumerization of healthcare. There really has been a weird dynamic in healthcare where consumers of healthcare (patients) really weren’t the people who were paying for the healthcare. Their employers generally were footing the bill and so patients were mostly interested in their co-payment and not much else since insurance was covering the rest. This has led to some really messed up dynamics when it comes to the cost of healthcare.
One of the trends happening in the industry is the shifting costs from employers to patients. This is largely happening on the backs of high deductible plans. We’re just starting to see the shock that these high deductible plans are having on patients. Once the shock’s been absorbed I think we’ll start seeing a much more proactive patient when it comes to how they choose a doctor and the price they’re willing to pay for medical care.
The second thing that the above tweet brings to mind is the idea of patients not wanting to be in the healthcare system. I’ve written regularly about the need for healthcare to start “Treating Healthy Patients.” That’s a huge shift in mentality from where we are today. Although, I’m hopeful that as ACO’s and value based reimbursement goes into effect, we’ll see a wave of health care that’s focused on outreach to patients who by all accounts are “healthy” or at least feel that way.
What do you think about these two topics? Are there other things we can learn from the perspective provided in the tweet above?