Decline of Health and Fitness Tracker Usage

I’ve started hearing a number of people mention this. In some cases it’s first hand accounts of their own usage and in other cases it’s people talking about the health and fitness tracker usage trend. Basically, it seems that we haven’t yet figured out how to make a health and fitness tracker sticky. This chart from Edneavour Partners shows the tracker usage trend really well:
Health and Fitness Tracker Usage

From my own personal experience, I’ve found a similar usage curve. The big challenge is that the value of the tracker 3 months out isn’t clear. When you first start using the tracker, the data is quite interesting because you’ve never seen the fitness tracking data. Plus, you’re interested to see how it changes over time. Once you reach the 3 month plateau, you already basically know the patterns and so they lose their value.

What’s not clear is whether these companies (or some outside company) will find a way to leverage a long term history of tracking into something really valuable. Will having blood pressure trends for 3 years make it so you can detect potential health issues that you wouldn’t have discovered otherwise? I think this is the potential for the quantified self movement, but I’m skeptical that the current set of trackers and sensors will get us there. How much value can be gotten from steps, weight, and blood pressure? I think we’ll need a more advanced set of trackers to be able to reach that longer term goal.

About the author

John Lynn

John Lynn

John Lynn is the Founder of HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

   

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