10 Key Hospital Website Findings

Molly Gamble has a great article on Becker’s Hospital Review website where she takes a look at a report covering top hospital websites. She offers 10 great findings and points of analyses that I thought many would like to read:

1. Even top brands struggle.
2. Key findings:
•    49 percent of hospitals lacked a mobile patient website
•    67 percent failed to offer online rehabilitation and aftercare information
•    Only 1 in 5 had online pre-registration to reduce patient wait time
•    Nearly 1 in 3 failed to facilitate online bill pay
•    At least 18 percent had onsite errors that hindered the patient experience
•    Nearly 1 out of 2 hospitals did not support post-prescription refill requests online
3. Barriers systems face
4. The need for digital governance
5. The top 10 patient-centric hospital websites, according to the report, are:
•    Mayo Clinic (Rochester, Minn.)
•    Cleveland Clinic
•    University of Texas MD Anderson Cancer Center (Houston)
•    Massachusetts General Hospital (Boston)
•    UPMC (Pittsburgh)
•    Duke Medicine (Durham, N.C.)
•    Thomas Jefferson University Hospital (Philadelphia)
•    Massachusetts Eye and Ear (Boston)
•    The Mount Sinai Medical Center (New York City)
•    Florida Hospital (Orlando)
6. Determining patient-friendliness.
7. Google results and brand reach.
8. Mayo Clinic did best in search results.
9. There is a distinction between patient- and brand-centric website content
10. The link between digital presence and spending.

In Molly’s article she covers each of these points in detail. So, if this interests you, check out the full article linked above. What do you think of these findings?

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.