Michelle Boucher Discusses EHR Marketing at First Ever Healthcare IT Marketing and PR Conference

BALTIMORE, March 20, 2014 – Michelle Boucher, Vice President of  Marketing for the award-winning EHR company Medical Mastermind, will be speaking on a panel of healthcare marketing masterminds at the inaugural Healthcare IT Marketing and PR Conference in Las Vegas, Nevada, April 7th and 8th. The conference is the first of its kind, offering professionals in the health care industry an unprecedented opportunity to interact with peers and colleagues on business-to-business health care marketing.

The idea for the Healthcare IT Marketing and PR Conference came out of a discussion between Medical Mastermind Vice President of Marketing Michelle Boucher, who is a panelist at the conference, and Lynn. Boucher had asked Lynn if he knew of any health IT-specific marketing conferences. When he realized that there were none that dealt directly with the subject of health IT marketing, he took Boucher’s suggestion and, along with business partner Shahid Shah, began creating one to fill the void in the health care community and facilitate communication and education for the people of health IT marketing and public relations.

“I saw an opportunity to make a real contribution to the lives of the health care IT marketing and PR professionals,” explained Lynn, who runs the popular network of health blogs at HealthcareScene.com. “Over the years, I’ve worked with hundreds of them, and I saw how many of them could benefit from a conference that brought together marketing and PR insights from outside of health care, but I also saw the difference in marketing and PR efforts from those within health care.”

Attendees to engage in many unique programs

The April 7 conference is set to have programs like “How to Master the Value of a Corporate Blog,” “Keys to Search Engine Optimization,” “The Content Marketing Future,” and 20 speakers, including Boucher from Medical Mastermind. Geared toward public relation professionals at health IT companies, marketing managers at health care IT firms, digital marketers and even executives who want to learn how to improve their business models, the conference is built to help both businesses and individuals.

“It’s funny, as I was searching for better ways to do things, I found there was a large vacuum where solutions should be,” explains Boucher about how a simple query led to the birth of a new convention. “John was also perplexed that nothing existed, and I told him if he put something together I’d be first in line. I was amazed when he told me just a few months later that he and Shahid had actually created a conference just for healthcare marketers! I’m excited to share and get new ideas and honored to be part of the inaugural event. I know this will become a mainstay in our industry and something I look forward to every year.”

“My hope is that this event will help those who attend expand their thinking when it comes to health IT PR and marketing,” Lynn said about the conference, which is set to feature experts from all over the health care community. “We want to provide them a good mix of forward looking thinking, practical implement-this-tomorrow advice, and exposure to new creative options and tools.”

Health IT marketers and public relation specialists can register and explore the programs the conference has to offer at Healthitmarketingconference.com.

About Medical Mastermind

Established in 1984, Medical Mastermind provides electronic health records, practice management and billing software and services to thousands of physicians from all specialties. Our developers spent more than two years working with doctors and their staff to create the award-winning solution you see today. Medical Mastermind is headquartered in Baltimore, MD with offices in Jackson, MS, Arlington, TX and Orlando, FL. Visit www.medicalmastermind.com for  additional information.