Is your company comfortable committing to a social media plan that will actually have impact?

The above video was shot by Chuck Webster (the man synonymous with EHR workflow) during the Social Media and Influencer session that I participated in at HIMSS. Chuck has done a nice job putting together the video clips of me talking during that session on his blog. Here’s a look at some of the other clips he’s put together:

“The key is — How are you interesting? And how are you valuable? — to the people you’re interacting with.”

“Why are you doing social media?” Sales, something broader, brand experience….?

On curation “We read everything so you don’t have to!” vs “If it’s great content, people will read it.”

“The beauty of social media is it shouldn’t cost you much to start.”

“Is your company comfortable committing to a social media plan that will actually have impact?”

“I love negative engagement!… It’s beautiful! … people will respect you even more.”

Thanks Chuck for recording the session. I hope that many of my readers get some value out of the videos. Plus, I’d be remiss if I didn’t also mention my upcoming Health IT Marketing and PR Conference. If you are interested in the topics I discuss in these videos, then come and enjoy 2 days hearing from a few of the brightest minds in the health IT marketing and PR world. Not to mention some bright minds from outside of health IT as well.

About the author

John Lynn

John Lynn

John Lynn is the Founder of, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference,, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.