Next week I’ll be enjoying a wave of smartphone medical devices at the International CES conference in Las Vegas. I can already tell from the press releases that a number of companies have made big progress in making these devices great for the consumer.
I did recently get a pitch from a company called Safe Heart USA which is marketing the iOximeter, a smartphone pulse oximeter. I guess in order to stand out (which is necessary at a show like CES) they created this somewhat racy and humorous video called “Fifty Shades of Blue. You can see the video below:
What do you think? Did they go too far or do we need to lighten up and just enjoy a humorous approach to marketing a product as exciting as this?
I have to admit. If I see them at the show, I’ll probably stop by and see the people behind a video like this. Considering the volume of pitches I’ve gotten, it was an interesting way to get my attention.