Fitness Wearables Not Used By Those Who Can Benefit

I was reading a popular tech blog called PandoDaily and they had an interesting article that talks about those who can really benefit from Fitness Wearables aren’t using them.

When I think about the top Fitness wearables the conclusion from the study makes sense. If I’m an inactive, overweight person, then do I want to pay for a wearable device that will tell me how inactive and overweight I am? It’s definitely a challenging adoption problem. We have a whole weight loss industry that proves that solving it is not a simple task.

I think a similar thing is found with almost all mobile health apps as well. Those who could really benefit from those mobile health apps aren’t using them. I don’t have any data on this, but I bet if we dug into it we’d find it to be the case. Plus, if you look at mHealth adoption over all, we know that a lot of the apps aren’t getting used much at all.

From now on whenever I look at a mobile health app and they tell me about adoption, I’m going to ask myself if the people who can benefit most from that technology are using it.

About the author

John Lynn

John Lynn

John Lynn is the Founder of HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

   

Categories