I was reading a popular tech blog called PandoDaily and they had an interesting article that talks about those who can really benefit from Fitness Wearables aren’t using them.
When I think about the top Fitness wearables the conclusion from the study makes sense. If I’m an inactive, overweight person, then do I want to pay for a wearable device that will tell me how inactive and overweight I am? It’s definitely a challenging adoption problem. We have a whole weight loss industry that proves that solving it is not a simple task.
I think a similar thing is found with almost all mobile health apps as well. Those who could really benefit from those mobile health apps aren’t using them. I don’t have any data on this, but I bet if we dug into it we’d find it to be the case. Plus, if you look at mHealth adoption over all, we know that a lot of the apps aren’t getting used much at all.
From now on whenever I look at a mobile health app and they tell me about adoption, I’m going to ask myself if the people who can benefit most from that technology are using it.