Yes, that is a catchy headline, but if you’ve read me for anytime you also know I love a good analogy. This analogy comes from Dan Ariely as shared by Iwona during #cikm2013.
— Iwona Bialynicka-B. (@iwonabb) October 31, 2013
For those who can’t load the image it says:
Big data is like teenage sex:
everyone talks about it,
nobody really knows how to do it,
everyone thinks everyone else is doing it,
so everyone claims they are doing it…
As a big proponent of no sex before marriage, this is a little out there for me, but the analogy illustrated the point so well. In fact, I think this is why in healthcare we’re seeing a new line of smaller data project with meaningful outcomes.
What I wish we could change is the final part. How about we all stop hiding behind what we are and aren’t doing. We all deserve to be frank about our actual efforts. The fact is that many organizations aren’t doing anything with big data and quite frankly they shouldn’t be doing anything. Kind of like how many teenagers shouldn’t be having sex.