Christina Farr at MedCityNews has a great article up about the rumors circling around Apple’s entrance into the digital health space. The article circles around the possible announcement of the Apple iWatch. Of course, right now it’s mostly just rumor that Apple is going to start selling an iWatch. Although, there are some strong suggestions that this is a possibility.
In some ways I can see how the iWatch is an interesting next step for Apple. However, unlike most other smart watches, I’m pretty sure that if Apple does release the iWatch it will do much more than just digital health. Sure, digital health will play a role in any watch based sensor device. I just don’t see Apple putting all their iWatch eggs in the digital health basket. In fact, I’d go so far as to say that if the iWatch can’t do more than digital health, then we’ll never see an iWatch on the market.
This will be a drastic change in the battle for the wrist. Would you rather wear a smart watch that only does digital health or something that does so much more? The answer is simple and if Apple is able to create a multi function smart watch, then they’ll destroy much of the other smart watch market.
Regardless of the iWatch, Apple is going to play a major role in healthcare thanks to the iPad and iPhone. Although, much like those devices, I think it’s very unlikely that Apple will make the decision to create a digital health specific product.