Patient Centricity in Pharma – $5k Prize

I know these two terms could be seen as somewhat at odds. Pharma hasn’t always been the most patient centric industry. Sure, their drugs have helped out millions of patients, but there are also plenty of examples where pharma hasn’t acted in the best interest of patients.

With this as background, it’s interesting to see this $5000 prize being offered on Innocentive for “Increasing Patient Centricity of the Pharma Industry.” The topics they suggest are: eHealth, social media, data utilization and new models to commercialize therapies. The overview of the challenge says:

Focused proposals are required describing how the pharmaceutical industry can respond to increasing demand for healthcare solutions that are better integrated with the needs and values of increasingly well informed customers (patients). Proposals should be impactful and implementable.

I must admit that I haven’t thought about this question very much. The first thing that comes to mind for me with Pharma is medication compliance. I also have thought quite a bit about the Pharma – EHR relationship. I think Pharma also has to be really careful with social media because of the laws. However, they can do a lot of listening. I wonder what opportunities are available there.

I guess that’s why I love to see these type of prize challenges. It gets you thinking about things you hadn’t thought about before.

Do you have any ideas for making Pharma more patient centric?

About the author

John Lynn

John Lynn

John Lynn is the Founder of, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference,, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.