Mobile App Reimbursement

It’s only been a question of time for when insurance companies would start reimbursing companies for a mobile health application. In an article on Forbes, they talk about WellDoc being the First to Sell Mobile Prescription Therapy. The company WellDoc has gotten FDA clearance for their mobile application BlueStar.

WellDoc has started to sale BlueStar through self-insured companies, but will now have to get out there and work with doctors much like drug companies have to do. The next generation of pharma sales reps are going to be peddling mobile applications to doctors.

The key to what WellDoc is doing is their year-long randomized clinical trial to prove that its product works and doesn’t cause side effects. The question I have is how many mobile health applications are planning to go to this effort.

I was a little disappointed to find out that WellDoc’s mobile application does require a mobile coach as well. So, the mobile is an important part of the product, but they still have a human participating as well. Certainly they’re treading lightly in this new form of mobile therapy.

I love this quote from the Forbes article:

All this was new territory for pharmacies and the National Council for Prescription Drug Programs which maintains standards for exchanging pharmacy data. “Their reaction was ‘you’re like a drug, but you’re not; you’re like a device, but you’re not,’” says Bergstrom. “They realized this is where the future is going,” adds Anand Iyer, WellDoc’s president.

No doubt there’s going to be a lot of challenges that WellDoc faces as it tries to sale doctors on using this product. However, they’re right that it is the future.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

   

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