Extormity Provides Clients with Apology Letter Template and Slide Deck

Yes, that’s right. Extormity is back with another great Extormity alert. You’ll enjoy this one if you live in the EMR world like I do.

As its clients experience the Extormity Brand Promise (Expensive, Exasperating, Exhausting) during implementation and its painful aftermath, they are learning that this advertising tagline translates to a depleted balance sheet and the need to make painful cuts. Recognizing this is new territory for many of its customers, the gargantuan health IT vendor has prepared glossy material to help jittery hospital CEOs and practice administrators justify reductions in force, address angry employees and shareholders and cling to their jobs.

“We are up front with our clients about the fact that installing Extormity will force them to decrease patient volumes,” said Extormity CEO Brantley Whittington. “What most of them fail to grasp is the downstream consequences of our painful implementation process – sustained revenue loss, clinician and support staff disdain, our lack of functionality for charge capture, and a pervasive sense of malaise and hopelessness that clouds operations.”

“In response, our marketing and legal teams collaborated to develop an ‘apology tour’ kit that includes stakeholder presentation material, a letter to employees that creatively explains austerity measures including layoffs and the cancellation of incentive compensation, and a video that creates the impression that one day, all of this will be worth it as evidenced by the smiles of actors portraying patients only too happy to have a central line,” added Whittington.

Whittington went on to explain that developing this project was a real challenge for Extormity and underscores the company’s support for healthcare executives who sign open-ended contracts. “Thanks to our 3X squared program, most of our clients end up paying at least three times the budget estimates in our SOWs in addition to all the ancillary fees we tack on,” said Whittington. “Thanks to this and other Extormity innovations, we have experienced growth every year, quarter, month and day since we launched the company. Having never experienced financial hardship, it took real effort for us to empathize with our clients and create the content for this program.”

About Extormity

Extormity is an electronic health records mega-corporation dedicated to offering highly proprietary, difficult to customize and prohibitively expensive healthcare IT solutions. Our flagship product, the Extormity EMR Software Suite, was recently voted “Most Complex” by readers of a leading healthcare industry publication. Learn more at www.extormity.com

About the author

John Lynn

John Lynn

John Lynn is the Founder of HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.