The always vocal Jonathan Bush has a great article in Techonomy that talks about why many venture capitalists (VCs) have stayed away from healthcare IT investments. He provides a lot of food for thought for entrepreneurs looking at health IT.
Here’s the 3 reasons he gives for investor insecurity with healthcare IT investments:
1. Healthcare consumers don’t shop
2. The biggest buyer stifles innovations
3. Service, quality and competitive pricing aren’t rewarded.
Here are his 3 solutions:
1. Do good and do well
2. Get noticed
3. Serve the market that has a lot of buyers!
I really like his 3 challenges. I’m not sure his solutions are enough, but I’m glad he’s really cranking up the conversation on what it takes to be an entrepreneur in healthcare IT.