If you are like most people who always have their cell phone within arm’s reach, you probably use text messages as a primary form of communication. If I was to look at your received texts (which I won’t, I promise), which names would show up most often? Maybe your spouse with quick reminders to grab something at the store? Your kid who is away at college could be in the habit of texting you between classes. Or maybe it’s a co-worker who is traveling and wants to touch base with home office throughout the day.
What if your personal doctor was added to that list of frequent text senders? According to a new survey from the Seattle-based communications firm Varolii, you likely would consider this a positive addition to your inbox.
Patient are craving more communication from their medical providers, especially through emails and text messages that can be read quickly and accessed from anywhere. They want doctors to check in once in a while, even if they are feeling perfectly fine, and use electronic outlets to share advice or provide reminders to take medicine or regarding an upcoming appointment. Imagine a smartphone app that buzzes every time you need to take your heart medicine. Or, a quick email sharing the effects that the changing seasons may be having on your body and your energy level.
The survey found that only one in five doctors send emails to their patients and just seven percent regularly send text messages. This is clear evidence of a virtually untapped market waiting for leadership. If someone with IT knowledge and a sense of creativity can develop ways for doctors to communicate with patients in a way that is constructive and also doesn’t burden the doctors with another time-consuming task, this person would have a winning product.
We are becoming accustomed to instant information and ease of communication and, fair or not, there is not an exception when it comes to our health and those who monitor it. If you are interested in finding your niche in the Health IT field, why not search for a way to meet this need?