PotikDok Raises $1.3 million, 23andMe Acquires CureTogether, and Merkle Acquires 5th Finger


A startup from Silicon Valley, PokitDok, has recently raised $1.3 million in seed round funding. Pokitdok is a health and wellness startup that “aims to provide its members with the information and resources they need to make the very best health and wellness related decisions for themselves and their families.

Among investors in Pokitdok were Charles River Ventures and the Ballast Fund. PokitDok is currently in private beta and will be launched nationally on July 17th. The company connects users with with other users and professionals, and discount services can be purchased for certain providers through PokitDok.


5th Finger, a mobile marketing and mobile health vendor, who had numerous clients such as Safeway and Pfizer, was recently acquired by a customer relations management company, Merkle. According to Mobi Health News, the acquistion occured for an undisclosed amount.

5th Finger is well-known for developing Pfizer’s text message vaccine adherence program back in 2011 which sent vaccine reminders, education, and health care information to parents. It has also developed an app for Medtronic, and the company focuses on “medication adherence, health tracking, wellness education, engagement, gamification, and sales support functions.”

23andMe, the startup that invented the “Personal Genome Service” and has the goal of “becoming the go-to resource for personal genetic information, has acquired CureTogether, a similar startup. CureTogether helps its users “create their own research studies, learn about their health, and connect with experts and others who suffer from similar conditions” by providing them with the necessary tools.

From CureTogether, its founders, Daniel Reda and Alexandra Carmichael, will become a part of the 23andMe team. 23andMe will receive many new resources as a result of this acquisition. 23andMe currently has $53 million in fundings and this acquisition appears to be another step in the right direction.

Thank you to Rockhealth.com for putting together a list of fundings and acquisitions each week. Be sure to check out their weekly newsletter!

About the author

Katie Clark

Katie Clark

Katie Clark is originally from Colorado and currently lives in Utah with her husband and son. She writes primarily for Smart Phone Health Care, but contributes to several Health Care Scene blogs, including EMR Thoughts, EMR and EHR, and EMR and HIPAA. She enjoys learning about Health IT and mHealth, and finding ways to improve her own health along the way.