As I mentioned previously, I had the great opportunity to talk with Kaiser recently about their mobile initiatives at Health 2.0 Boston. It was a great chat with Brian Gardner, head of the Mobile Center of Excellence at Kaiser Permanente.
At one point in the conversation I asked Brian about Kaiser’s approach to devices. Did they allow physicians to bring their own device? Were they deploying their own devices and which devices did they use. Brian made a couple of comments that I found really intriguing.
First, he stated clearly that Kaiser issued all of their devices. They were looking at the BYOD (Bring Your Own Device) idea, but currently they didn’t support any BYOD options. Based on his response to this question I could tell that there were a lot of conversations about this topic happening at Kaiser. I got the feeling that they were likely getting quite a bit of pressure from their doctors to do something along these lines.
Brian then also provided what I find to be a really compelling observation. He commented that from their experience the laptops they issued to doctors always seemed to end up with their physician’s kids using them. I assume they could see this based upon the software the physician’s children installed on the laptop. Then, Brian observed that they hadn’t seen the same thing happening with the iPads they’d given out. He surmised that this was possibly because many of the doctors that got iPads saw it as a privilege and those doctors didn’t want to lose that privilege?
How intriguing no? Why is it that a laptop feels like a commodity and an iPad feels like a luxury item? One you don’t mind your children touching and the other is a luxury that your child shouldn’t touch.
I’d also extend this observation to say that working on a laptop feels like work. Using an iPad feels more like play. At least that’s the feeling I get. I imagine many doctors feel the same way. I wonder if that will change as the iPad starts to get more applications that really help you do work on it.