Social Media for Patient Recruitment

I previously posted about Patient Recruitment & EHR where I talked about some of the intricacies of patient recruitment and use of EHR for clinical study patient recruitment. While I’m certain that EHR will be a major player in the patient recruitment of the future, I saw a tweet today that made a great case for social media being the go to platform for patient recruitment today.

Here’s the tweet from @JeffBrittonMD:

70% of patients were recruited on Facebook. That number hit me when I saw it. Although, after thinking about it a little bit it makes a lot of sense. The real key to Facebook recruitment is that they know a lot of information about you which advertisers can use to target their ads. So, it makes perfect sense for Facebook to work for patient recruitment.

I think we’ll see other social media channels prove beneficial to patient recruitment as well. Although, it’s still early for many of the other platforms that I think will prove most valuable. Keep an eye on Twitter to start. Also, don’t underestimate the power of mobile apps and even a physician’s social media presence.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

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